El Sol arrives in Malaga with Freepik

31st May 2023, Malaga, Spain – Freepik, the leading platform for high-quality audiovisual content, will be one of the sponsors of El Sol, the Ibero-American Festival of Advertising Communication, a reference in Spain and Latin America, which this year will take place in the city of Malaga from June 8th to 9th.

El Sol, which celebrates its 37th edition this year, will continue to vindicate creativity as a transformative force and a business driver. This concept is also supported by Freepik, which, thanks to its ecosystem of platforms including Flaticon, Slidesgo, Videvo, Iconfinder, and Wepik, has positioned itself as an important design tool for its more than 100 million monthly users, empowering creatives and content creators worldwide.

As part of the festival program, Freepik will be involved in two activities closely aligned with creativity in the field of new technologies: a panel discussion on the impact of AI in advertising and an exhibition of posters redesigned through AI.

On Thursday, June 8th, in the afternoon, a colloquium and open debate titled “From briefing to prompt: new ways of advertising with AI” will be held at Cine Albeniz. In this session, participants will share their experiences and insights on how AI is having an impact on the advertising industry and how professionals can make the most of generative tools.

The panel will include Isabelita Virtual, visual artist and former creative director of Meta, Verónica Elizondo, Chief Creative Officer of Conill USA and member of El Sol 2023 jury, Carlos Cantú, CMO at Freepik, and Alejandro Di Trolio, Executive Creative Director of Cheil Worldwide and member of El Sol 2023 jury.

Charla Debate El Sol

On the other hand, starting from June 2nd, an exhibition titled “El Sol through Freepik and AI” will be displayed in the streets of Malaga. This exhibition will feature a series of posters from previous editions of El Sol, redesigned through Artificial Intelligence, alongside the human creativity of the Freepik team.

As Carlos Cantú, CMO at Freepik, comments, “the match between Freepik and El Sol has come about in a very natural way, as both of us are united by creativity, our international perspective, and our commitment to integrate Artificial Intelligence as an ally for professionals in the advertising sector. Therefore, this collaboration made more sense than ever this year with the landing of its 37th edition in Malaga.”

For Miguel Olivares, director of El Sol, “the arrival of El Sol in Malaga confirms the city’s leadership in many aspects such as technology, business network, and creativity. It was important for us to have native companies, leading their sector internationally like Freepik, accompany us in this edition that takes place in their city of origin, to which they are deeply connected without losing their global vision.”